Christina Fulton, part two…
Apparently, I found the wrong Single Mom Foundation. Who knew there were two?? With the same name, no less?
Carebear was kind enough to send the correct link for Christia Fulton’s foundation, and has also gently chided me for being too judgmental in my original post about Christina Fulton’s fundraising efforts on behalf of single mothers and single parents. Perhaps I should quote the last sentence in my post again:
(this entire rant was mostly inspired by poor PR, bad timing, slipshod planning, marketing, and crappy website design… forgive me)
Let’s look at the release materials, shall we? At the time I wrote my initial blog post, there was no link to the charity website, and no information on it. I ran a search for the name of the foundation, and the site with the dot org ending came up. There was, at that time, no other website, and no link on her official websites.
Today, when I followed the link to the correct site that Carebear kindly supplied, look! Another placeholder site with no information. It might as well have one of those great graphics with the little construction worker icon on it. The site doesn’t even have a homepage. It’s not even designed. Considering that her charity fashion show and fundraiser happened on the 9th of May, I’d think there would at least be a press release with some results of the event that could be posted on the site… If I were her PR person, I’d be all over it. I’d have photos, I’d have press releases, I’d have a contact number for interested folks to get in touch, even if it went straight to voice mail.
This is what I’m complaining about, people. If you aren’t ready, don’t launch it. Bad PR is bad PR. As well-intentioned as this all is, and as exciting as I find it, I’m annoyed at an organization that hasn’t done its homework. First off, there’s already a foundation with the name Single Mom Foundation. Would you show up at your court date without all the papers you need to prove you’re a good mother? No! There’s too much at stake to half ass it. Secondly, there’s no information about how the charity event went, no photographs of her clothing line, nothing. Nada. Zilch. None of her sites have a word to say about it. I found a picture of Patricia Arquette at her show, but no real info on the show other than that. My blog comes in higher than any real news about the event. If you’re raising funds, publicize it!
Apparently, Ms. Fulton has already been doing good things and helping single mothers and their families. Amazing! Great! Fantastic! I hope she fires her PR person and hires a competent one soon. There’s a single mother magazine out there that could write a great feature article about what she’s doing to help. If I were Fulton’s PR person, she’d be in that magazine already. She’d have a website. She’d have the correct licensing to run a charity organization, a volunteer to man a telephone, and a name original enough that funds wouldn’t be accidentally donated to the wrong group.
But I’m not her PR person. And I like my job. Which is, incidentally, business development and marketing.
Tags: charity, Christina-Fulton, helping-others, raising-money, single-mom, single-mom-foundation, single-mommy, single-motherRelated Stories
POSTED IN: activism, helping out, inspiration
0 opinions for Christina Fulton, part two…
No one has left a comment yet. You know what this means, right? You could be first!
Have an opinion? Leave a comment: